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Focu
Focusing the
Message on Impact
When
you begin any initiative, it is important to describe
the problem but even more important to articulate the
change you want to see. When we began the establishment
of the National Single Point of Contact initiative, our
common focus was proactive -- a one billion dollar
allocation in federal adult education funding. As we
are all aware, that focus changed along the way when the
President released his budget cuts. That common focus,
even though it changed to a reactive one, was the
foundation that energized the call to action.
So
the important question to determine is “What do you want
to happen as a result of your efforts?”
For
the purpose of this session, we will assume the
following:
FOCUS:
Increasing state funding for adult education services
FULFILLMENT:
As a result of this effort, we will gain an additional
allocation of $2,000,000 a year for the next five years.
RETURN ON INVESTMENT (ROI):
As a result of this investment, the state will
receive….in return.
2.0 2.0 Step 2: Specifying the Message
2.1 2.1. Showing ROI
o
Return on investment worksheets
-Lennox McLendon
2.2 2.2
Documenting impact
The
point here is to show how adult education positively
impacts the success of other state and national
initiatives: e.g., No Child Left Behind with family
literacy, Public Health with health literacy, economic
development with pre-employment, immigration with ESOL
and citizenship, and whatever other services you provide
in the state.
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-The
Minnesota ABE Impact Report: An Investment That Works
Barry Shaffer, Minnesota
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-Maine
Adult Education Overview and Annual Report
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